The company this week also launched a customised South Korean version of the platform in what is becoming a global push to secure network’s international appeal.

The MySpace India launch had been tailored to the subcontinent’s culture and includes content partnerships with the industry. More significantly, MySpace India boasts a strategic relationship with StarTV, the News-controlled satellite television network that boasts a footprint across the region.

“We're thrilled today to be launching MySpace in one of the world's most vibrant cultures,” said MySpace international managing director Travis Katz.

“We will be providing the people of India the tools they need to live their lives online and (as) a launch pad for Indian creators, from developers to musicians to filmmakers, to showcase their talents on the global stage,” Mr Katz said.

The StarTV alliance a national talent search TV program among tertiary students called ‘Campus Star’. The show fits neatly with MySpace strength as a meeting place for music fans , and the program can be seen both on TV and on the MySpace site.

News Corp is also seeking to tap the IT development talent in India, with MySpace planning to host an event in Bangalore this month to inspire local software developers to create fun games and applications for the platform that Indian users can drop into their profile pages.

In South Korea, MySpace faces strong competition from a local social networking site Cyworld, which boasts some 18 million users in the Korean market.